Experienced manager in all aspects of direct-to-consumer ecommerce including: technology, creative, merchandising & back-end operations. 5+ years experience in web marketing and operations, including SEO, SEM and Social Media. 15+ years experience with web content, development and design.
Developed, executed and maintained all web content, including product additions, photography, graphic assets, copy writing, merchandising, promotions and all non-retail informational pages.
Managed departmental P&Ls and budgets.
Initiated and directed the strategic direction of departmental marketing - Online (Email, SEO, SEM, PPC, Shopping Portals and Social Media) and Offline (In Store Contests, Bounce Back Coupons, Email Collection at the Register) - resulting in an increased visitor rate (16%) and increased email click-through rate (15%).
Tracked and analyzed marketing efforts and website user behavior, including but not limited to sales data, shopping cart abandonment, traffic data, conversion rates and high abandonment pages. Developed strategies to improve site statistics and increase online sales.
Led the re-launch of dylanscandybar.com on new e-Commerce platform, including integration with third party inventory, fulfillment and email marketing systems.
Named one of the top five hottest websites by Star Magazine (Young Hot Hollywood issue, February 2009) and Best Online Candy Store by InStyle Magazine (Best of The Web issue, December 2009).
Customized a generic WordPress theme, including, but not limited to, site graphics, CSS layout and a unique backend calendar module.
Managed and acted as editor for a team of writers.
Implemented online and offline marketing strategies which led to mentions in Time Out: NY, NY Magazine, Gawker.com, Gothamist.com and Reuters Wire Service. Averaged 10K visits/month.
Maintained subscriber ticket holder database. Developed new procedure to streamline subscriber ticket returns and exchanges.
Reconciled box office end-of-day balance for the American Airlines theatre.
Coordinated with theatre staff to tackle customer service issues.
Member Mathematical Association of America
Member of American Mathematical Society
Contributor to FitBase, a comprehensive knowledge base for the eCommerce community
Starred as Buffy in the Buffy Sing-A-Long, Off Broadway
Shannon Paige— firstname.lastname@example.org — (347) - 446-0513