Shopdropping Workshop with Anti-Advertising Agency

Noon-6pm — Saturday February 10

• WHERE:Eyebeam, 540 W. 21st St between 10th and 11th Ave
• COST:FREE
• SUMMARY:”Shopdropping (the opposite of shoplifting) is a tactic used by artists and activists to clandestinely place objects in retail stores. “Dropped” objects are usually versions of consumer products altered or recreated to detourn the retail experience. Shopdropping is a fun and easy form of culture jamming, gently subverting dominant cultural forms to create new meanings.
  
  Starting at noon, participants will receive a shopdropping overview, including artists’ shopdropping projects information and demonstrations of the necessary tools for shopdropping, and time will be given to test out some of the techniques discussed. Immediately following, participants will head into the field to help distribute a new, unreleased Anti-Advertising Agency project (as well as some creations of their own) into stores around Manhattan. “